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Awareness Campaign Report

Thanks to all of you who supported our latest Awareness Campaign strategy. In particular thanks to Kelliher Trust for hosting the launch of the new brand, Novartis for the new pamphlet design and distribution, Perpetual Guardian and the Hugh Green Foundation for grants to make the promotion happen. We accessed approximately 200,000 people through facebook, raised $30,000 over the three months and has $22,000 of free promotion. Many of you saw the promotion and thanks for feedback. Our Dine In for GICI launched during this time as well thanks to Lisa Toi and Anne Hargreaves for their amazing efforts. #GutsyforGICI is our new social media tag. The full report is available on request.